The European Commission will allocate €185.9 million in 2023 to fund promotion activities for sustainable and high quality EU agri-food products in the EU and worldwide. The 2023 promotion policy work programme adopted today by the Commission contributes to the realisation of the political priorities of the European Commission for 2019-2024, in particular the Farm to Fork strategy.

The promotion projects selected in 2023 are expected to highlight and favour products complying with objectives such as sustainability of EU agriculture, advancing animal welfare and promoting the consumption of fresh fruit and vegetables, and of healthy as well as sustainable diets. The amounts available for campaigns selected in 2023 are almost equally split between promotion in the EU internal market and in third countries, with €83.3 million and €83.1 million respectively.

Outside the EU, countries and regions with high growth potential are identified as main promotion targets. This includes China, Japan, South Korea, Singapore, North America. New Zealand and Australia may also represent new market opportunities for European exporters. Last but not least, the United Kingdom remains one of the main export markets for EU agri-food products, absorbing 25% of EU27 exports.

Selected campaigns will inform EU and global consumers of the various EU quality schemes and labels such as geographical indications or organic products. The latter category will benefit from allocated funding of up to €28 million to stimulate demand for organic products, in line with the action plan for organic production. An additional €36 million will support the promotion of sustainable agriculture practices beneficial for the climate, the environment and animal welfare by the European consumers and the consumption of sustainably produced agri-food products.