Information Campaigns Common Agricultural Policy

The EU policy on information provision and promotion measures for agricultural products is intended to help open up new markets. Under the slogan "Enjoy, it’s from Europe", it aims to help agricultural organisations to promote EU agri-food products on international markets and to raise awareness among consumers of the efforts made by European farmers to provide quality products.


Support for information measures relating to the Common Agricultural Policy for 2022 (IMCAP-2022-INFOME). Deadline:  25 January 2022 | W3 Funding and Tenders, 28.10.2021


Regulation 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation 3/2008 | OJ L 317/56, 4.11.2014


Report on the implementation of Article 45 of Regulation 1306/2013 on information measures relating to the common agriculture policy  | COM(2021) 822 final, 20.12.2021


€172 million to promote EU agri-food products in and outside the EU. | RAPID, IP/18/6124, 16.10.2018

General information

The exact content of the proposed information measures will depend on the editorial choice of the applicants. The specific objectives of this call for proposals are to promote and foster a better understanding among the general public and stakeholders of the role of Cohesion policy in supporting all EU's regions; to increase awareness of projects funded by the EU, and to encourage dialogue and debate on Cohesion policy, its results, its role in delivering on the EU's political priorities and on its future.

The European Commission co-finances projects to inform the public about the common agricultural policy (CAP). Projects can include:

  • TV features on agriculture and innovation;
  • farm visits;
  • information campaigns;
  • audiovisual and media activities;
  • apps for smartphones and tablets.


Any person or legal entity such as associations or national authorities can participate in the call for proposal, published once a year. European rules set out two aims for all information measures:

  • to explain and raise awareness on the EU support to agriculture and rural development through the CAP;
  • to engage with farmers and other actors in rural areas, and for them to further communicate to their constituencies and the wider public about the CAP.

The Commission's contribution will amount to a maximum of 50% of the total eligible costs. Exceptionally, this percentage may be increased to 75%. Financing applications must be submitted using a special form available at the indicated Internet address. This form can also be requested in writing to the address in question.

The corresponding form, duly completed, signed and dated, as well as the other required documents, must be sent in five copies by certified mail with acknowledgment of receipt.


European Commission
Unidad AGRI K 1, L130 4/148A
Mr. H.E. Barth
Rue de la Loi, 200
B-1049 – Bruselas
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